Marketing & Growth
Lead generation, paid campaigns and conversion optimisation — growth treated as an engineering discipline.
What it covers
- Digital marketing — Full-funnel marketing planned against revenue, not impressions.
- Lead generation — Qualified prospects delivered into your CRM, with source attached.
- Paid campaigns — Search and social spend managed against cost per acquisition.
- Conversion optimisation — Testing and refining journeys until more visitors become clients.
- Content strategy — What to publish, where and why — mapped to the buying journey.
- Analytics — Clean measurement you can defend in a board meeting.
- Marketing automation — Nurture flows that warm leads while your team sleeps.
- International digital growth — Market entry playbooks: localisation, channels and budgets per country.
- Performance reporting — One report connecting spend, pipeline and revenue.